The purpose of this project was to create a deliverable for the client that could be sent out as a promotional for a limited time offer. After consulting with the client regarding copy (deliberated and formulated by the client's primary employees before being passed along to me for refinement), I pulled the key points and outlined a loose form for the postcard. From there, I mimicked the pre-existing mountains from the original logo to create a visual to frame the text. Finally, all that remained was copy placement and refinement before generating a QR code for the postcard.
Iteration Two
The second iteration is to refine asset and logo placement, updating deadline and discussing any additions for final iteration.
Iteration One
The first iteration is to establish verbiage, base placement, text styling and gather feedback from client.
Iteration Three
The third iteration was to finalize any last minute verbiage additions, fine tuning copy placement and spacing.